What is Pay-Per-Click (PPC)?
Pay-per-click (PPC) is an Internet advertising model used to direct traffic to websites. Advertisers participate in an auction-like bid to have their ads appear on sponsored results when someone types in a query that includes certain keywords on search engines like Google. One of the most popular forms of PPC is search engine advertising, or search engine marketing (SEM). Every time an ad is clicked, a visitor is sent to your website. You will then have to pay the search engine a small fee. As opposed to search engine optimization (SEO), this is a way of buying visits to your site, rather than trying to earn those visits organically.
How Can You Benefit From PPC?
If you think organic traffic is too slow and want precise targeting, PPC might be the solution. PPC delivers immediate results and traffic will almost be instantaneous. Once your ad is approved, it will immediately be displayed for millions to see. In addition, many PPC platforms including Google and social media sites allow you to promote to the specific demographics of the people who will be viewing your ad.
When your PPC is working correctly, the fee you pay is trivial because the visit is worth more than what you pay for. Moreover, if your ads and landing pages are satisfying users, search engines charge you less for the ad clicks, leading to greater profits for your business. So if you want to start using PPC for your business, it’s important that you leave it in the hands of someone who knows how to do it correctly.
What Makes Topco Marketing’s PPC Team Unique?
With Topco Internet Marketing in the picture, you can focus your time on running your own business, while we create the right PPC campaign for you. While some say DIY (do-it-yourself) PPC is monetarily advantageous, this could be a myth as with a lack of experience you could end up spending a lot more on keywords than you intended on.
Our team at Topco will handle the intricacies and manage your PPC campaign for you. We are consistently up-to-date on recent changes in PPC advertising, in addition to knowing which keywords are the best to target so that in the long haul you spend less than you would have with DIY PPC.
By optimizing the correct keywords into a well-organized campaign, Topco Internet Marketing will have your company’s website drive more traffic in no time.
To Us, Conversion Is Everything
At Topco Marketing, we have years of experience creating and promoting ad campaigns on popular PPC advertising systems including Google AdWords and Facebook Advertising. From keyword research to execution of ad campaigns, our team of professionals will ensure not only visibility online, but high conversion that will be well worth your investment.