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What is Facebook?
Facebook, founded by Mark Zuckerberg, is an online social media platform that has continuously grown in popularity since its creation in 2004. Billions of people all over the world use it to stay in contact with their friends and family. On a smaller scale, users can post status updates, pictures, and videos to their timeline to connect and engage in discourse with their friends. You can also talk to friends through Facebook Messenger. On a larger scale, Facebook helps companies grow by reaching a larger target audience group quickly. This platform for Internet Marketing makes information both timely and easily accessible to your audience. It has become a platform for businesses to communicate to a large audience.
Target Population
Facebook is unique from other social media platforms, like Instagram and Twitter. It is more effective for companies in terms of successful Internet Marketing. Users start by “liking” companies that they are interested in. They will then receive the company’s updates. Not only that, but Facebook is probably the strongest social media platform that a company can use in terms of Search Engine Optimization (SEO).
How Social Media Improves SEO?
Social media platforms, like Facebook, can significantly help your company improve its SEO through the posts that you create for your page. Using good meta-tags and interesting content draws in your target audience. There are no character limits on posts, like Twitter has, and it has the interactive type of communication that Instagram lacks. However, just like with any other social media platform out there, you must ensure that you update it on a regular basis. Not being regularly active with Facebook decreases its benefits dramatically. Scheduling posts periodically, and liking and responding to comments is crucial in the long term.
How SEO Has Changed today?
SEO has transformed a great deal over the years, and Google Panda has been a big part of the change. The Google Panda program is designed to filter out all the dull, repetitive, robot-sounding content from the Google search engines. This means that companies must make their content interesting to ensure that it reaches their audience. Robot-type content lowers your ranking will be when people search up your keywords on Google. This is important because people are not very likely to click past the first page of Google search results. Therefore, it is important to try and increase your level of creativity.
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