The difference between PPC and organic search results
Organic search results are websites that show up on search engine results because they are relevant to what the user typed into the search bar. PPC search results, on the other hand, are basically the exact opposite of organic search results. The acronym PPC stands for “pay-per-click,” because that is exactly what that type of search result is. This is why it is often referred to as non-organic. For PPC search results, every time a user clicks on the web page, the company must pay the search engine owner a certain amount of money.
Why organic search results are better than PPC
People who use PPC instead of organic search results are going to save themselves money in the long term. This is because PPC costs money per click, which can be a waste if a user clicks on the page accidentally so they exit out of it without noticing the content on the page. However, even though the user clicked off the PPC page very fast, they will still get charged since the user did technically click on their web page.
Whereas companies who choose to use organic rely on Search Engine Optimization (SEO) tactics to get themselves to the top of search results. This is usually more effective because users may skip over the PPC companies, even though they are at the very top, because it says advertisement beside the website heading. Research also shows that people tend to trust web pages that use organic search results more than web pages that use PPC. This is because users feel that the company who bought their way to the top of the search results are probably not as good as the ones who got there without having to buy their spot.
SEO is so important in terms of getting organic search results to the top of the page when users look things up on search engines. This way your web page will get more traffic, ultimately resulting in more business for your company. Using juicy content and strong keywords to help you surpass competing companies. Topco Marketing, an Internet marketing company in Los Angeles, specializes in SEO services. Topco Marketing can help you get to the top of search engine results without having to spend money on PPC.