What is Bing?

Bing is an online search engine that Microsoft CEO Steve Ballmer created in 2009. Like other search engines, people use Bing to look up information. Within seconds anyone, with Internet access, can find information about anything. The home page is often recognized for its eye-appealing graphic background images.  The search engine also has an interesting feature called Bing Rewards. This gives users incentives for using the search engine. Users can accumulate points over time and cash those points in to receive gift cards or donate their cash to charity. It is not a whole lot in terms of rewards. However, you have to search things on the web anyway so why not get rewarded for it.

Bing - Internet Marketing Los Angeles

Who uses Bing

People who use Bing tend to have more intentions in mind than just searching something specific. They may want to keep up with the latest news on sports, celebrities, or current world events. Or maybe they want to have connections to social media platforms, like Twitter and Facebook, all of that is easily accessible to users directly from the home page of Bing. Thus, the website seems a bit cluttered with features. However, users like the search engine primarily for this reason. By going to this website, users encounter features that keep them in the know with what is happening. Users can also easily click on what interests or catches their attention to find out more.


How Bing, Google, and Yahoo are different, but still similar

Bing, Google, and Yahoo are very different, yet similar at the same time. It is important to note that Yahoo is actually powered by Bing. The two search engines are connected. Google, on the other hand, is completely separate. Bing and Yahoo have more features available to users directly on their home page, while Google has a clean search engine home page. Ultimately, Google is still the most popular search engine among the three. Many would agree that it is the most popular one, which explains why people often refer to searching something up on the web as “Googling it.” This does not mean that Bing is not as good as other search engines like Google, it just depends on what you are looking for.


Search Engine Optimization (SEO) and Internet marketing

SEO is very important in Internet marketing because it can get your company more website traffic when done effectively. When done well, it can get you on the first page of search engine results. Being on the first page of search engine results makes a big difference in traffic. The higher you rank on search engine results, the more likely people are to notice and visit your website.

With search engines installing features like Google Panda, Internet marketing is more important than ever. If navigating SEO poses any difficulties for you, contact an Internet Marketing company in Los Angeles. Topco Marketing in an internet marketing company in Los Angeles that can help you with your SEO, web design, and any other Internet marketing needs.


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