Web Design Rules: K.I.S.S.

K.I.S.S is a fun thing to do with your loved one on a Saturday night, but when it comes to web design it is the basis of what makes a design approachable. It is one of the most important web design rules: Keep It Simple, Stupid.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs

In today’s world, it’s go, go, go but that’s the last thing you want a consumer to do when they visit your site. You want your website to be simple and user-friendly to keep visitors on your site.

If your site is difficult or frustrating, visitors are likely to leave and click on something else. That is a lost opportunity that Topco Marketing doesn’t want you to miss. Here are some basic web design rules to start off your website.

web design rules

Content vs. Clutter

The cornerstone of any website is content but too much can be overwhelming. At Topco Marketing we work with you to decipher what works best for your brand and how we can streamline vital information without losing importance. We make sure that your website looks professional but we do not make sacrifices for the sake of appearance. Our designs lead the user’s eye to what is most important first, followed by secondary items. We use specific images, colors, or text to effectively promote your business and brand.



Just like your home, everything has a logical place. You don’t keep your refrigerator in the bedroom or your shoes in the oven. That same logic applies to your website. Keeping your content organized helps visitors find what they are looking for easily and that ease can turn them into happy customers. Everything on a web page needs to have a purpose.


Just like in a makeover show, once you’ve put all the components together, it’s time for the reveal! Your website will propel your business forward. Topco Marketing will continue to make any tweaks or adjustments to ensure that your website is always user-friendly and visually pleasing.

Last but not least, our web design rules require you to evaluate results. We measure results through analytics, which allows us to measure the number of people visiting the website, what they do when they visit the website and other important behavior that can influence marketing campaigns.

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