How can your company make money? Creating a website that tells a consumer who you are, what you do, and what you have to offer is the first step, but it doesn’t stop there. According to Forbes, 70% of consumers claim that their preferred method for finding information is going online. Anyone can put a website online, but the key is to get online customers to find you. That’s why website investing is so important.
How can you be Found?
Making the most of your website is the basis of SEO, Search Engine Optimization. By utilizing the right SEO tactics, your website ranks higher on search engine results. This leads to more visitors because people can find the website more easily. What are these tactics? There are two important strategies: on-page SEO and off-page SEO.
On-page SEO refers to your website’s content or the substance of your page, which includes not only text, but the overall visual of your site, sounds, specific images, videos, and more. We can implement keywords via this content. Keywords are the words and phrases that users type into a search engine’s search box to find the websites that match what they are looking for. Once the keywords are in place, we can create meta tags. A meta tag is in the Hypertext Markup Language (HTML) that describes some aspect of the contents of your website. The information that you provide in a meta tag is used by a search engine to point to your page. When someone is searching for the kind of information that your website contains they will be able to find it.
Off-page SEO refers to all the things that you can do directly off your website to help you rank higher on a SERP, Search Engine Results Page. Social media accounts like Facebook, LinkedIn, Twitter, etc. are all elements of off-page SEO.
It is, and it isn’t, but that’s why website investing should be part of your plan. You can invest on your website by hiring an internet marketing company. It is their job to be on top of the Internet arena by maintaining your website and making sure that it is always cutting edge. As a result, your website gets the highest visibility, which ultimately translates into sales. According to SEJ (Search Engine Journal) when a consumer clicks on your site, you have 8 seconds to influence that consumer to remain on your site. The longer the consumer stays, the more likely you will make a sale. A qualified Internet Marketing like Topco Internet Marketing is the key to maximizing those 8 seconds.