The Importance of a PPC Campaign

You know those yellow ads above your Google search or those sponsored posts on Facebook? Yeah, those are advertisements. Pay-per-click (PPC) advertising has become one of the most cost effective marketing strategies for businesses nowadays. What is PPC? PPC is an internet advertising model that charges businesses based on clicks or impressions. There are many different platforms that offer PPC for businesses: Facebook, Google, Bing, YouTube, LinkedIn, etc. Your PPC campaign could consist of multiple platforms given that your target market uses them.

Businesses love PPC because it provides a fast ROI that is easy to measure. It’s one of the easiest ways to test if your product sells. It also works in tandem with other online marketing strategies; you can use a PPC campaign to determine the best targeted keywords for your SEO strategy. The great part about PPC is that it substitutes for SEO when a business is first starting off. SEO is a long process due to the time it takes for websites to be indexed and for users to interact with the site. PPC can drive traffic to your site while you wait for your page to rank higher.



When it comes to driving traffic to your website, you can either increase conversions organically (SEO) or you can pay for it (PPC). PPC and (SEO) are two important tactics of search engine marketing (SEM) that relate and differ in many ways. Both SEO and PPC consist of a variety of methods to increase your page ranking on search engines, and they both use a keyword strategy to do so. SEO deals with on-site and off-site tactics, as well as web design techniques to increase conversions. PPC deals with paying for advertising space using specific targeted keywords.

Many think that the main difference between PPC and SEO is that SEO is free, however it does come at a cost. You either pay with your time or you can pay an SEO company to do it. They both can be very costly if you have no idea what you’re doing when you create a campaign. One of the greatest advantages to SEO is that it brings higher quality leads. Individuals are more likely to convert since they gradually learned that organic searches are more trusted source than advertisements. SEO can be available 24/7 however PPC is only available during certain times of the day.

“So how do I know which one to use?” The answer is, it depends on your business. If your business is just starting off and you need something to jumpstart your traffic, then PPC can definitely help. SEO is necessary for your long-term marketing strategy because it takes time for your website to rank better. Users need to interact with your content marketing strategy and web design tactics in order for search engines to deem your website beneficial to users and trustworthy. Therefore, the ROI for SEO might not be beneficial for small businesses. In retrospect, both are aspects of SEM and can help increase traffic and conversions, however an advanced marketing plan would consider using both tactics to maximize their ROI.


How a PPC campaign can help your business grow

A PPC campaign can help increase traffic and conversions to your website immediately. One of the greatest feelings a business owner can have is seeing their ROI. Most PPC platforms have easy to use dashboards that explain how effective your campaigns are. PPC is also the fastest way to get targeted visitors. Facebook PPC allows you to target users based on demographics such as age, income, gender, and interests, thus increasing your chances of them converting. PPC also allows you to conduct retargeting campaigns. By installing a cookie on your website, you can retarget users that have once clicked on your ad. PPC not only can help you create a killer keyword strategy for SEO, it can increase your leads and conversions by targeting the right people.

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