Why do you think PPC is better than SEO or do you think SEO is a better investment?

The differences between PPC and SEO

 When you first think of SEO and PPC campaigns, you may be confused about the difference between the two. Where should you allocate your finances to increase the ROI on your marketing dollar? But before we start diving deeper into what these two things are, let’s look at some numbers. 85% of users will go to their favorite search engine first when looking for a product or service. Small business owners will be shocked to know that 95% of the users don’t look past the first three search results. So, does that mean SEO is a better option than PPC?

To demonstrate the differences between PPC and SEO, let’s say you are trying to establish yourself in a Market. The Quickest way to do this is using PPC advertising. Is this always the best way?

Take your own search engine behavior into account. When you seek out for some type of information from a search engine, what links attract you to click on them? Most people would say they would click on the organic results before they click on a paid link.

If the numbers are truly so staggering in favor of SEO advertising, many people may ask then why anyone would do anything differently.

The main difference between the two platforms is that Return on Investment of SEO will continue to climb long after the PPC has peaked. PPC has much faster results and your content can receive a constant number of visitors each month.

The reasons to implement PPC are numerous:

  • Launch

Considering that you just launched a new E-commerce store or opened a new clinic, you would want people to know about it as soon as possible. This is where you would require the help of PPC advertising. PPC will allow you to reach to many customers at one time resulting in an increased traffic to your website.

  • Specials

The Short-Term and Long-Term of SEO and PPC

Do you have a special/limited time discount? In that case, you may wish to opt for PPC to zoom in your search engines rank and increase traffic towards your content. You might not be able to achieve the same amount of traction you would with organic results. However,  PPC is a fast and efficient way to promote your special offerings.

Your business will skyrocket if you make sure that you put in your time and finances in making your website content SEO rich. SEO targets your audience and allows customers to organically stumble upon your website. There have been many companies who have seen tremendous growth in their respective sectors. Although it may take some time to see your SEO effort, it will be worth it for your business. PPC is fast, but how long will it last?

In conclusion, always remember that PPC is more of a short-term solution to get your content in front of your target audience. SEO is more of a long-term strategy where you will be able to attract more people towards your content.

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