Google has created numerous changes in today’s world. At one’s fingertips, one can search about anything under the sun—health and wellness, international politics, Typhoon Haiyan, breaking news, Barrack Obama among other topics. Hence, the word “Google ” is now part of the mainstream English language, which means, “search it online.” Google’s impact is significant in today’s marketing world.
The search engine giant has become a game-changer in the field of personal and business communication. Fewer snail mail letters have been circulating due to the widespread use of email communication. With its presence, various industries such as the traditional marketing and advertising companies are going digital. Industries make this decision because of the number of impressions and wider reach in audience that the search engine creates. It is also cheaper than traditional advertising and marketing. Internet marketing companies can advertise anywhere on the net at a fraction of the cost of traditional marketing.
In Los Angeles for example, Topco Marketing is a reputable internet marketing company that offers a wide array of services such as social media marketing, search engine optimization, branding and web design to name a few. In the publishing sector, more and more companies are going digital as well due to the cost-effectiveness of online publication. Another sector that has been affected are the brick-and–mortar companies or traditional business sectors.
Is Google Traffic For Real?
Millions of people worldwide are doing online shopping, and many e-tailers have sprung up such as Amazon.com. Google has displaced many jobs due to the convenience it offers to people. On a more positive note, with the advent of search engine, people nowadays use Google reviews to help make their purchase decisions.
Moreover, many people use Google to help them navigate their way. With the search engine, people can go to video instructional sites such as the famous Youtube to replay one’s favorite songs over and over again, or to just learn something using visuals and instructions such as how to create an origami for example.
Another great feature of this search engine is Google Drive where one can save his or her documents online; in that way, he or she can just retrieve the files anytime as long as there is an Internet connection. Through this drive, people can share documents as well using their own laptops or personal computers. People can also use the search engine to use social media sites such as Facebook, Twitter and Instragram. Truly, Google has a tremendous impact in today’s world. Though it may have killed industries and displaced jobs, it has contributed meaningful convenience, which people truly appreciate.