What is Google Panda
Google Panda is a fairly new Google feature that began in February 2011. It filters out dull content that is robot-sounding. Google Panda helps Google search engine users find the highest quality websites with the most superior content. Google Panda ensures that websites with the most interesting and relevant content show up in the top search results. Appearing in the top search results is so important for companies. That’s because it will generate more traffic for their website. More website traffic leads to more business, which leads to more profit. Internet marketing can be complicated, but you can use it to your company’s advantage if you hire a good Internet marketing company in Los Angeles to help you with Search engine optimization (SEO) services.
How Google Panda has changed SEO
Google Panda has definitely made it more challenging for companies to come out on top. There is more and more competition these days. Just because your company is on the first page of the Google search engine for certain keywords, does not mean you will remain there forever. Getting on the first page is also not something that happens instantly; it takes time. The amount of time it takes depends on how competitive the keywords you want to use are and what field you are in. To be successful in Internet marketing, you need to pay more attention to your website’s content.
You need to know how to navigate Google Panda if you want your company to be successful online. Getting your company in the top Google search results is so beneficial for your company. If you are on the seventh or eighth page, chances are you will not get much website traffic. Statistics show that Google users typically do not click beyond the first page when doing web searches. This is exactly why SEO is so important. Finding a company that provides SEO services, like Topco Marketing, can help your company a great deal.
The importance of SEO in Internet Marketing
When dealing with SEO you deal with what is called Organic search results. Organic search results are very effective and have a better return on your investment in the long term. They are better than PPC search results because you do not need to pay for each user that clicks onto your web page. Although PPC search results show up at the time of search engine results, they are often overlooked by users because they say “Ad.” Hiring a professional Internet Marketing company in Los Angeles to handle your SEO needs is definitely the smart route to go. You may have to dig into your savings, but it is definitely worth the investment in the long term; trusting a good Internet marketing company to help you with SEO will do a great deal of good for your company.