In this day and age social media has become such a vital component of marketing that social media and marketing go hand-in-hand. A few of the top ways to market through social media would be live video, user generated content, using social media influencers, social media listening tools, and paid ads.

Live Video

Research has shown that 80% of viewers/ consumers prefer watching a video through social media rather than reading through a whole blog. Additionally, in a study conducted in 2018, it was found that over 90% of marketing executives stated that live video was a huge part of their marketing strategy plan.

Influencer Marketing

Influencer marketing is the partnership between companies and individuals with a large social media audience. This helps bring credibility to a company’s brand. Using micro influencers on social media in your industry niche can help you gain followers and attract more people to your company. A micro influencer have an audience ranging from 1000 subscribers to 100,000. The best way to approach a partnership with an influencer is to open a dialogue and ask if they are interested/ have used your services/ products.

Leverage User-Generated Content

Utilizing user generated content is a great way of increasing your brands awareness. Encourage your customers to tag you in posts on of pictures and videos displaying their positive experience with your company. Also it is a good idea to encourage them to use hashtags relevant to your company.

Paid Advertisements On Social Media

While having an active presence on social media is important it might not be enough to compete with leading companies. Companies that want to be an active competitor need to invest in paid advertisements. Ad platforms are easily accessible on social media platforms like Facebook and Instagram. They allow for you to target specific demographics, set a budget, and a variety of other options

Listening to Social Platforms

Listening tools allow you to listen to what users are saying about your products or services. This is achieved by monitoring hashtags or keywords related to your business/company. This data is very important because it can help you create new marketing strategies based on the analytics. Additionally it helps you understand what resonates with your customer and target audience.


While these are only a few tips, in order to learn more about internet marketing, check out Topco Marketing’s website at Additionally, SEO marketing is a very long and difficult process. Here at Topco Marketing we use website design, SEO, and Reputation Management to boost traffic towards your business’s site. Let us take on the marketing side of your business so that you can focus on managing it. Contact us at or 310-734-1438.

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